Fudge Push It Up Blow Dry Spray is a lightweight blow dry spray, that helps to reduce drying time. This non-sticky formula contains Hydrolized Keratin which helps to restore form and structure to the hair whilst Bamboo and Pineapple Extract leave the hair smelling fruity and looking fresh. Push It Up Blow Dry Spray is heat activated with a frizz control system that delivers maximum volume whilst eliminating frizz and fly-aways. The built in UV protection also helps to prevent further damage by styling tools such as irons and hairdryers. Tip: Blow dry with a big round brush to achieve a full, bouncy look.